Digital Design Systems: Expanding Reach Through Accessibility

Once a matter of goodwill, now a legal requirement for good reason: accessibility. In the digital world, it’s the foundation for an inclusive brand experience that benefits us all—as people and as brands. After all, the more users who can access your offerings, the greater your reach. Until now, removing digital barriers has been time-consuming and costly. With a digital design system, you can change that.

Everything you need to get started across desks

A digital design system isn’t just a boon for your design team—it benefits everyone involved. That’s because it clearly organizes everything needed for a good, cohesive design: UI components and elements like fonts and colors, for example. It also ensures that design and code remain consistent. And at the same time, it lays the foundation for optimal accessibility.

Down with barriers, up with usability

A digital design system incorporates accessibility from the start. Components, colors, contrasts, and keyboard navigation all meet BITV and WCAG standards. This also keeps you on the safe side when it comes to legal issues. Above all, you open your doors to more people and enable an inclusive brand experience.

Accessibility: A Win for Everyone

Did you know that, according to a WHO report, about 20% of the world’s population has little or no access to many digital services? The barriers are simply too high for them. If you remove these barriers, it becomes a real opportunity for you. You increase your conversion rate and open the door to new target groups. At the same time, you strengthen customer loyalty and trust in your brand.

At the same time, you eliminate barriers for everyone who works with it. It’s designed as clearly as a modular system, packed with components for maximum possibilities. This way, you can reach your goal together quickly and easily. With fewer rounds of coordination, less testing, and fewer bug fixes. And because all standards are predefined, errors are kept at bay.

Here’s how to create your own digital design system

Option one: You develop it yourself. You determine the strategy, define goals and roles, bring stakeholders on board, and identify the use cases. You analyze and conceptualize the foundations of the design before moving on to the design and development of all components. To do this, you structure the design tokens, define guidelines for using the design, and bring everyone involved on board. Only then is your design system ready for rollout.

Option two: You skip most of the steps, choose the more efficient path—and use our established, customizable design system. This reduces design and development costs by up to 40%. And if new requirements arise? Your system can be easily scaled.

Operate more inclusively and successfully in the market

With our digital design system, you create measurable added value for your brand. And beyond that, for everyone you want to inspire with it. You reduce your expenses and the burden on your team. You work consistently and efficiently and can expand your design at any time to meet your needs. All under the umbrella of accessibility, which enables an inclusive world and secures your brand’s future.