Innovation from all sides
Website, Online Store, and 3D Content for Sontheimer
Innovation becomes tangible
With a switch from Sontheimer, you can control just about anything in the industrial sector. But which one is the right choice? Or do you need a custom solution? Our client’s website provides the answer—by presenting its product range through interactive 3D visualizations. It includes an online inquiry form and smartly curated content that makes the family-owned business just as tangible as its custom switch solutions.
UX and Content Strategy for the Best User Experience
Sontheimer’s switch solutions are in demand worldwide. However, our client’s previous website did not adequately reflect its image and product portfolio. Through a series of workshops, we analyzed the target audiences, identified key benefits and unique selling propositions, and closely examined the competition. The result: a cohesive UX and content strategy for tone of voice and visual language, as well as an optimal user experience.
Product Experience Online – With 3D on the Web
Want to see the right switch without picking it up? It’s easy—with our interactive 3D visualizations. We integrated Sontheimer’s products as 360° experiences in the online store and used 3D animations on the website to bring the switches’ individual features to life. This turns our client’s product portfolio into a realistic experience for all users—one that leads more quickly to the next inquiry.
Press play for 3D: our converter
Does creating 360-degree images require a lot of effort? Not with the converter we developed. It quickly and efficiently generates web-optimized 360° models from our client’s memory-intensive 3D files and enhances them with effects that realistically depict the material of the switches—whether rough plastic or shiny metal. In this way, we published over 200 3D switch models for the launch of the website and online store. And the number is growing, because thanks to the converter, we can generate new variants in no time.
The Website: Smarter Access to Greater Mobility
Together with Lachs von Achtern, we designed and implemented the perfect blend of information, animation, and emotion. We used impressive 360° visualizations and 3D animations, along with user-centered copy and eye-catching content. We handled all aspects of the project—both creative and technical—including the integration of Shopware 6 as the e-commerce platform.
The result: Sontheimer presents itself as a counter specialist, offering everything from standard to custom solutions. And instead of first working with the sales team to find the right solution, customers discover their ideal counter in advance. From every angle, at various zoom levels—full of enthusiasm for the next step: a personal consultation.
