Step into the portal. Step into the future.
Career website for the German Pension Insurance
Portal for recruiting trainees and students
Wanted: motivated young professionals for Germany’s largest regional pension fund. In the highly competitive training market, the German Pension Insurance Fund for Central Germany launched a campaign under the slogan “I’m Future-Proof” to attract apprentices and students to its dual study programs. Developed by brandforce, an award-winning agency for employer branding and HR communication, we—as an agency family—created a confident and approachable career website as part of the campaign—featuring a modern design system based on the existing corporate design and with a clear focus on the young target audience.
Tailored to the target audience: the website's structure
From the first impression to the overall design—the career portal of the German Pension Insurance Fund for Central Germany is tailored to the wishes and needs of the next generation of employees. We developed the website with a completely user-centered approach. Content is easy to find thanks to clear page structures, and fast loading times ensure an optimal mobile experience.
A compelling solution:
content curation
Discovering the capabilities of the German Pension Insurance Fund for Central Germany as a future employee is exciting and varied. We present all the information about the employer, apprenticeships, and degree programs—through concise texts and visually striking facts, engaging videos, and an interactive location map. The design is visually sophisticated, featuring micro-animations, transitions, icons, and a bold color palette. The user-oriented approach and photos of real trainees lend the website a special authenticity. Extensive information for parents and teachers makes it appealing to additional target groups. And for those who don’t want to wait to apply, the recruitment process can be expedited at any time—by clicking the “Apply Now” button in the sticky header to get a head start on a future-proof career.
Longer dwell time, achieved in a playful way
Looking for a solution for your future? The Deutsche Rentenversicherung Mitteldeutschland’s applicant quiz is a great way to do just that. If you want to secure your future, this quiz can help you learn important information about apprenticeships and college programs—and see if starting your career with the regional office is the right choice for you. A measurable bonus: the quiz increases the time visitors spend on the website.
