New fuel for look and logistics
Customer portal and website relaunch for HaBeMa Futtermittel
Greater efficiency and a strong public image
In the Port of Hamburg, one of the world's largest transshipment hubs, efficient processes are crucial. This also applies to HaBeMa Futtermittel, which operates here day and night. As a powerful trading partner for animal feed, mixed feed, and grain, the company serves customers in Germany and abroad.
We are digitally mapping this performance strength and bringing our client's external image and its delivery and ordering processes into a new era: with the relaunch of two eye-catching websites for HaBeMa and its subsidiary Agro-Terminal, and with a new version of the supplier portal, which we have developed into user-friendly, state-of-the-art management software.
The supplier portal: Efficiency and transparency on demand
Sort, filter, and track in real time when which goods are ready for the recipient... To ensure that ordering and delivery run transparently and efficiently 24/7, we subjected HaBeMan's supplier portal to a technical and design overhaul. With intuitive user guidance and reliably interlocking functions. For a fast and transparent flow of information that speeds up all processes and meets all the logistics requirements of tomorrow.
The Websites: Size Brought Into Focus
The performance of a logistics partner such as HaBeMa is reflected in its success and customer loyalty. But it is also evident in its external image. We sharpened this image with a comprehensive website relaunch for HaBema and its subcontractor Agro-Terminal. In addition to the technical implementation of a largely barrier-free website and a high level of user-friendliness, we focused on large, expressive photos and a 360° image film – shot and edited together with our media partner Paperheroes.
The design system: Simply select and start designing
For the effective development of location websites and customer portals, we defined colors and fonts in advance and created a wide variety of design components such as buttons, navigation elements, and tables. The results were stored in a library, which gave us quick access for the implementation of the website designs. The advantage: in addition to greater efficiency, we ensured a consistent design experience across the board and a high level of recognition, which significantly increases usability.