More than just live and digital
Virtual 3D Trade Show Booth for Siemens Healthineers
Interactive trade show experiences for hybrid events
Just a few days at the trade show, and the customers are already gone? For Siemens Healthineers, we developed a solution at RSNA 2021 in Chicago to extend the customer journey: before, during, and after the trade show. We implemented a virtual 3D trade show booth across various platforms and devices—enabling location-independent interaction with the latest products and services.
The 3D Booth: Optimal Navigation, More Engaging Interaction
Experience the Siemens Healthineers trade show booth interactively—made possible by the 3D Booth. Touchscreens provided optimal navigation while showcasing the latest product highlights. iPad kiosks provided a preview of the web app. Customers accessed it by scanning a QR code and received more information about the product they were currently viewing. And because the 3D Booth is also integrated into the Siemens Healthineers Experience Hub, all customers were able to discover the year’s radiology innovations even before the start of RSNA.
The Web App: Learn more anytime, anywhere
Discover, save, and easily learn more about Siemens’ latest devices later. With our web app, we enabled customers to explore all products, topics, and events anytime, anywhere, and share them with their network using the share function. This extended the customer journey—and left more time at the booth for one-on-one conversations with customers.
The most important feature for saving and sharing is the conference Bag—the digital reminder of our web app. It can be used directly in the browser—without installing an app or any other technical hurdles.
We also encouraged customers to share their trade show visit on social media—via the selfie feature in the web app—for eye-catching photos with branded stickers and a variety of image effects.
One component for all platforms
No matter the device or platform – whether on large 4K monitors, tablets, or as a web app for smartphones—we designed and developed the 3D Booth to work perfectly across all applications.
The major challenge: 3D typically generates massive amounts of data. On the web, this would result in long load times and performance issues. To achieve an outstanding user experience, we optimized the 3D data. The result: a high-performance, stable user experience with the ideal balance between fast loading times and impressive visualization. Made possible by our seasoned team of experts, including 3D artists, concept designers, and developers.
