Deep insight, quick overview
Online portal for the Bildungswerk der Wirtschaft MV
For the Bildungswerk der Wirtschaft MV (Educational Institute of the Economy of Mecklenburg-Western Pomerania), one thing is certain: career guidance needs to be easy to navigate. We supported our client in this endeavor and, as part of a public contract, developed a collection platform for the whole of Mecklenburg-Western Pomerania. It brings together all the offers and information relating to career guidance. It is clearly structured and user-friendly, with many features that make searching for and sharing a wide variety of offers quick and easy.
Making complex things clear: The platform for career orientation
When it comes to career guidance, there are a variety of needs: schools want to be certified as pioneers in this field, teachers are looking for opportunities, and providers want to be visible. This complex mix of content requires more than just a website. Our solution: a nationwide portal for career guidance that brings together everything on the topic in a structured and easy-to-understand way. With useful features such as a community function so that teachers can rate offers, a login for providers, and author identification to protect all of our client's information with copyright.
Working together for the optimal strategy
Does the portal cover all the requirements? Check. We worked closely with our client during the design phase — in workshops and while developing the SEO strategy, technical concept, and wireframes for the platform's structure. We also defined its navigation, page types, and functions. Thanks to the iterative process, our client was able to contribute their ideas at any time, while we agilely adapted to changing parameters – with the result that the platform is understandable and easy to use for everyone who uses it.
Functions that make everything easier
Everything can be operated intuitively to quickly reach your goal — no matter which user group is involved. To achieve this, we put ourselves in their shoes and developed all functions on this basis. For a platform with a clear overview. With a mega menu for all topics and intelligent filters that immediately list what you are looking for. Each offer can be rated to make it easier for other users to choose. And the educational institution can see at any time which offers are performing best – easily accessible via the statistics function.
Accessible to every educational program
The educational institution operates as a public service association. For this reason alone, accessibility is important to it. We have taken this into account in terms of technology and design and implemented all current WCAG standards at level AA. With a design that does not cognitively overwhelm anyone. With sufficiently large contrasts, fonts, and buttons; UI elements that stand out from other content; easy keyboard handling; and semantically prepared texts for optimal reading by screen readers. And because accessibility is constantly evolving, we will continue to adapt the platform to it in the future.
One corporate design for all applications
To give the project more impact, the Boje brand was launched. Together with our partner agency Lachs von Achtern, we developed the corporate design — closely linked to the design of the platform. This ensures that the brand's overall image is harmonious and that the target group recognizes it in every element and at all touchpoints.